In August 2024, Boston Consulting Group (BCG) released the State of the FinTech Union 2024: Building Sustainable Long-term Business in Financial Services (hereinafter referred to as "the Report"). The Report provides a comprehensive analysis of the current state of India’s FinTech ecosystem, exploring the drivers of market growth, development trends in the FinTech industry, challenges faced, and strategies for long-term sustainability. The Report particularly emphasizes technological innovation, regulatory environments, and strategies employed by FinTech companies to enhance profitability and expand market share. Through a detailed examination of India’s FinTech sector, the Report offers constructive recommendations for the future development of the financial services industry.