In August 2024, Boston Consulting Group (BCG) released the Harnessing the Power of (Gen) AI in Indonesian Financial Services (hereinafter referred to as "the Report"). The Report provides an in-depth analysis of the adoption of predictive AI and Generative AI (GenAI) in Indonesia's financial services sector. Furthermore, the Report outlines emerging opportunities within the industry, presents relevant case studies, and discusses approaches to addressing key challenges, offering actionable insights for companies seeking to enter the market and established entities aiming to integrate new technologies. The Report asserts that the integration of GenAI presents a unique opportunity to redefine financial services in Indonesia, improve economic efficiency, and empower businesses. Through these comprehensive analyses and recommendations, the Report aims to provide clear direction and practical action guidelines for the future development of Indonesia's financial services sector.