Founded in 2016 by Aditya Haripurkar and headquartered in Singapore, HitPay generates revenue primarily by charging a 1% transaction fee on platform transactions. It supports various payment methods, including credit cards, debit cards, digital wallets, and bank transfers. HitPay’s pay-per-transaction model ensures that businesses incur costs only when sales are made, significantly alleviating the financial burden on small and medium-sized enterprises.